TRUE or FALSE: The best way to motivate a certain behavior in someone is simply to reward them for it.
False. Well, kind of.
Of course, it’s not entirely that simple. The ideal motivation depends on what kind of task you’re trying to get someone to accomplish. Author Daniel Pink cites a couple studies that prove this whole motivation thing is a lot more complicated than we thought. Let’s take a look.
The experiment: Give people different levels of cash rewards to perform various tasks.
Seems pretty straightforward, right? People were asked to memorize numbers, solve crosswords, play basketball all sorts of stuff. And they were promised cash rewards as motivation. Money money money money! So, what happened?
The result: For any tasks that called for cognitive skill, higher pay resulted in poorer performance.
Say WHHAAAAATTT!? Yep. As long as the task involved only mechanical skill, bonuses worked as expected: higher pay = better performance. But as soon as the task called for cognitive skill, bonuses worked in the opposite way: higher pay = poorer performance.
OK, well then how do you motivate people to perform those tasks that do require thought?
Daniel Pink says the answer here lies in three fancy buzzwords: autonomy, mastery, and purpose.
First, you gotta pay people enough that money is no longer an issue. Then they can actually focus on the work at hand. That’s where autonomy (our desire to be in charge of our own lives), mastery (our desire to get better at stuff), and purpose (our desire to make a difference) come into play.
Purpose is kind of the kicker here. We all want to make the world a better place. Maybe the thing standing in the way of us making a better world is just the outdated way we think about motivation. How about that carrot for thought?